marketing

Demystifying Marketing and Human Resource Specializations: A Transformative Guide for Undergraduates.

Choosing a specialization in your undergraduate program is a critical decision that will shape your future professional path. Misconceptions, peer pressure, and insufficient facts can all influence a student’s decision. This is especially true for fields like marketing and human resource management (HRM), which are either misunderstood or given insufficient credit. This article aims to […]

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Is the marketing profession, endangered?

The Cambridge Dictionary defines a Profession as any type of work, especially one that needs a high level of education or a particular skill. A profession is an occupation that requires mastery of some knowledge and skills gained through either formal education and/or practical experience. A Profession is ordinarily regulated by a Professional Body which

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