Strategic Marketing

The New Era of Marketing: How Brands Are Adapting to Changing Customer Expectations

Leave a Comment / Business, Strategic Marketing / By Mary Mugo

A key component of a business is marketing, which entails developing, delivering, and exchanging goods and services to satisfy the needs of consumers. As the world becomes more globalized and interconnected, marketing has become an even more crucial component of business strategy. It plays a significant role in the success of any business. The emergence …

The New Era of Marketing: How Brands Are Adapting to Changing Customer Expectations Read More »

Is the marketing profession, endangered?

2 Comments / Opinion, Strategic Marketing / By Mary Mugo

The Cambridge Dictionary defines a Profession as any type of work, especially one that needs a high level of education or a particular skill. A profession is an occupation that requires mastery of some knowledge and skills gained through either formal education and/or practical experience. A Profession is ordinarily regulated by a Professional Body which …

Is the marketing profession, endangered? Read More »

About

Dr. Mary Mugo is an innovative academic scholar per excellence who has published many scholarly journal articles and books. She has impressive achievements which have been enriched by her diverse experiences in academia, consultancies, private & public institutions and communities. Her extensive experience encompasses Strategic Management, Leadership, Marketing and Human Resource Management.

Strategic Marketing

About

Useful Links