Strategic Marketing

Muguka Farming: Challenges and Strategic Farming to Overcome Bans and Hefty Fees.

Leave a Comment / Opinion, Strategic Management, Strategic Marketing /

Muguka, a kind of khat plant (Catha edulis), is a significant cash crop in Embu, Kenya, especially in Mbeere and nearby areas. The Kenyan Crop Act, which lists muguka among the recognized cash crops, supports this identification.  Muguka, which has become an important source of revenue for many small-scale farmers in the area, is well-known […]

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The Kenyan Housing 3% Levy: A Case of Poor Timing and Communication or A Burden on Workers’ Shoulders

2 Comments / Kenya, Strategic Management, Strategic Marketing /

The Kenyan government recently proposed a housing levy, requiring workers to contribute 3% of their salaries to the building of affordable houses. This proposal has sparked a wave of peaceful protests among Kenyan workers. I must say from the onset that the goal of addressing the housing crisis is admirable and the 3% is not

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The New Era of Marketing: How Brands Are Adapting to Changing Customer Expectations

Leave a Comment / Business, Strategic Marketing /

A key component of a business is marketing, which entails developing, delivering, and exchanging goods and services to satisfy the needs of consumers. As the world becomes more globalized and interconnected, marketing has become an even more crucial component of business strategy. It plays a significant role in the success of any business. The emergence

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Is the marketing profession, endangered?

2 Comments / Opinion, Strategic Marketing /

The Cambridge Dictionary defines a Profession as any type of work, especially one that needs a high level of education or a particular skill. A profession is an occupation that requires mastery of some knowledge and skills gained through either formal education and/or practical experience. A Profession is ordinarily regulated by a Professional Body which

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