Strategic Management

Demystifying Marketing and Human Resource Specializations: A Transformative Guide for Undergraduates.

Choosing a specialization in your undergraduate program is a critical decision that will shape your future professional path. Misconceptions, peer pressure, and insufficient facts can all influence a student’s decision. This is especially true for fields like marketing and human resource management (HRM), which are either misunderstood or given insufficient credit. This article aims to […]

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Muguka Farming: Challenges and Strategic Farming to Overcome Bans and Hefty Fees.

Muguka, a kind of khat plant (Catha edulis), is a significant cash crop in Embu, Kenya, especially in Mbeere and nearby areas. The Kenyan Crop Act, which lists muguka among the recognized cash crops, supports this identification.  Muguka, which has become an important source of revenue for many small-scale farmers in the area, is well-known

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Navigating Toxic Personalities in Meetings and Other Work and Social Setting.

We have all come across them in our professional interactions: coworkers who are able to disrupt and poison meetings with their toxic presence, undermining otherwise fruitful discussions. However, if you have a thorough understanding of these personalities and know how to deal with them, you can make sure that your meetings stay concentrated, collaborative, and

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Why Experience Is Not Necessarily Expertise. Should Organizations Look for Experience or Expertise?

I have read the requirements for some advertised positions and most require experience of over 5 years. Whereas experience is important I could not avoid thinking about whether experience and expertise are the same. Experience is measured by the number of years you have been doing something. For example, if you have been a manager

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Being Honest In Kenya Is Rarely Rewarded And Can Be Dangerous. However Without Integrity Nothing Works.

Being honest and more so a person of integrity is a virtue that should be cultivated by all. I dare say that without Integrity nothing works. A car without integrity will not take you from point A to Point B; A building without integrity will tumble down; You sit on a chair that has no

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Why Do Intelligent People Withdraw From Issues And Discussions In Organizations, Meetings and Social Media

We all have come across intelligent people in our organizations, the Nation, and our social circles. Intelligence means different things to different people and in different situations, to some, it is the ability to solve problems and make decisions. To others, Intelligence could mean having emotional knowledge and creativity and to others, it is simply

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Why All The Propaganda By Some High Ranking Kenyans About The Top Presidential Candidates? Is It Necessary? Is It Strategic?

The political heat is becoming hotter by the day. Bloggers for different candidates have perfected the art of using propaganda in their campaigns. We have witnessed the likes of Mutahi blatantly lying to the masses to get mileage. Most Kenyans have dismissed these bloggers as people paid by their masters to soil the names of

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Is There a Difference Between Political Leadership and Corporate Leadership? Does Success in The Corporate World Guarantee Success In The Political World?

The party nominations for the August elective positions are over. Nairobi county has elicited heated discussions with the entry of Polycarp Igathe as the Governor Nominee for the Azimio la Umoja coalition. The Kenya Kwanza Governor Nominee Johnson Sakaja has also nominated James Muchiri former COO of ABSA bank to be his deputy governor. A

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Is Cost Cutting Strategy Sustainable?

The Corona pandemic has and continues to affect organizations in various ways. Most organizations have experienced financial distress and have implemented cost-cutting strategies with the aim of reducing expenses or improving their bottom line. Some organizations have engaged in serious cost-cutting activities without much thought and used the pandemic as their scapegoat. Some have used

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Dr. Mary Mugo launches a book-“The winning Strategy

The Multimedia University of Kenya Dean, Faculty of Business and Economics Dr. Mary Mugo has launched a book on strategic planning that systematically and practically explains how to craft, implement and evaluate organizational strategies. Speaking at the university during the book launch, Kenya School of Government, Director – Learning and Development, Mr. Humphrey Mokaya, said

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