Choosing a specialization in your undergraduate program is a critical decision that will shape your future professional path. Misconceptions, peer pressure, and insufficient facts can all influence a student’s decision. This is especially true for fields like marketing and human resource management (HRM), which are either misunderstood or given insufficient credit. This article aims to […]
Muguka, a kind of khat plant (Catha edulis), is a significant cash crop in Embu, Kenya, especially in Mbeere and nearby areas. The Kenyan Crop Act, which lists muguka among the recognized cash crops, supports this identification. Muguka, which has become an important source of revenue for many small-scale farmers in the area, is well-known
Muguka Farming: Challenges and Strategic Farming to Overcome Bans and Hefty Fees. Read More »
A key component of a business is marketing, which entails developing, delivering, and exchanging goods and services to satisfy the needs of consumers. As the world becomes more globalized and interconnected, marketing has become an even more crucial component of business strategy. It plays a significant role in the success of any business. The emergence
The New Era of Marketing: How Brands Are Adapting to Changing Customer Expectations Read More »
The Cambridge Dictionary defines a Profession as any type of work, especially one that needs a high level of education or a particular skill. A profession is an occupation that requires mastery of some knowledge and skills gained through either formal education and/or practical experience. A Profession is ordinarily regulated by a Professional Body which
Dr. Mary Mugo is an innovative academic scholar per excellence who has published many scholarly journal articles and books. She has impressive achievements which have been enriched by her diverse experiences in academia, consultancies, private & public institutions and communities. Her extensive experience encompasses Strategic Management, Leadership, Marketing and Human Resource Management.
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